We continue our series of posts about player-positive videogame monetization mechanics. Today we will look at another form of ad monetization – Opt-in ads.

This one is similar to the ad skips we already told you about. While ad skips offer an opportunity to pay and disable ads, opt-in ads provide an option to view ads in exchange for consumables or a portion of in-game currency. Here are some tips for implementing opt-in ads in your game:

• Show ads that are relevant to your players;
• Add a cooldown period;
• The rewards should be good enough for the invested time;
• Do not disrupt the gameplay

This mechanic can bring your game an additional income stream from advertising networks without irritating the community.